This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
Read Less
Add this copy of Entrepreneurship to cart. $19.81, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Mcgraw-Hill Publishing Co.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 9780071123518.
I found the text to be informative and very concise. The authors use real-life case studies to examine well known and lesser known enterpreneurs at the beginning of each chapter to highlight the learning objectives.
The book is very nearly a how-to primer for persons wishing to prepare their own practical business plans.
On-line support resources help the student test their understanding of the materials as well as providing additonal synopsis of key learning highlights.
