Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Read Less
Add this copy of Essentials of Contemporary Advertising (Ie) (Pb 2007) to cart. $37.43, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 2006 by MCGRAWHILL SP.
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Add this copy of Essentials of Contemporary Advertising (Ie) (Pb 2007) to cart. $44.39, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2006 by McGraw Hill Higher Education.
Add this copy of Essentials of Contemporary Advertising (Ie) (Pb 2007) to cart. $46.33, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2006 by McGraw Hill Higher Education.
Add this copy of Essentials of Contemporary Advertising (Ie) (Pb 2007) to cart. $51.99, new condition, Sold by DEV BOOK AGENCY rated 4.0 out of 5 stars, ships from Ambedkar Nagar, UTTAR PRADESH, INDIA, published 2007 by McGraw Hill Higher Education.