This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal regulation; Stan Fenvessey on fulfillment planning; and Joan Throckmorton on creative methods, to name just a few. "The Direct Marketing Handook" is a detailed treatment of every important DM process: planning, creative, media, budgeting, production, and final execution and applications. It reveals trade tricks such as devising ...
Read More
This guide gives users swifter access and wider coverage of the proven strategies, techniques, and insights of the field's leading lights: Jo-Von Tucker on catalogue marketing; Lee Epstein on postal regulation; Stan Fenvessey on fulfillment planning; and Joan Throckmorton on creative methods, to name just a few. "The Direct Marketing Handook" is a detailed treatment of every important DM process: planning, creative, media, budgeting, production, and final execution and applications. It reveals trade tricks such as devising marketing plans, mailing-list selection, fulfillment, choosing alternative media and response devices. And it explores a host of new topics, such as database compilation and applications, to see what works, what doesn't, and why in this field. Here is a hands-on desk reference that ad managers, marketing directors, product managers, and company executives can consult with confidence to solve problems and meet their objectives.
Read Less
Add this copy of The Direct Marketing Handbook to cart. $2.61, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1991 by McGraw-Hill Companies.
Add this copy of The Direct Marketing Handbook to cart. $2.61, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1991 by McGraw-Hill Companies.
Add this copy of The Direct Marketing Handbook to cart. $2.98, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1991 by McGraw-Hill Companies.
Add this copy of The Direct Marketing Handbook (Second Edition) to cart. $6.94, very good condition, Sold by UHR Books rated 5.0 out of 5 stars, ships from Hollis Center, ME, UNITED STATES, published 1992 by McGraw-Hill.
Add this copy of The Direct Marketing Handbook to cart. $15.48, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1991 by McGraw-Hill Companies.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Direct Marketing Handbook Nash, Edward L. to cart. $16.95, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1992 by McGraw-Hill.
Add this copy of The Direct Marketing Handbook to cart. $31.57, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by McGraw-Hill.
Add this copy of The Direct Marketing Handbook to cart. $105.08, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1992 by McGraw-Hill.