The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research ...
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The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing practices, and to cast a predictive look to future developments and their possible impact. * A new Chapter 14, "Marketing Research and Strategic Planning", is dedicated to the discussion of the global strategic planning framework, which addresses market choice, competitive strategy, and international market segmentation. * Chapter 16, "Product and Brand Management", contains a new section dealing with brand management and how marketers can build global, national, and local brands. * To more fully integrate the technology and information revolution, many boxed items and in-text vignettes feature the web site addresses of the companies discussed. * A new appendix addresses directly the relationship between geography and international marketing. * Text features the addition of several "International Marketplace" boxes and case studies which focus on the long-neglected continent of Africa.
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Add this copy of International Marketing (Dryden Press Series in to cart. $3.03, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by South Western Educational Publishing.
Add this copy of International Marketing (Dryden Press Series in to cart. $7.08, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by South Western Educational Publishing.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of International Marketing to cart. $18.90, good condition, Sold by MYBOOKSNME rated 4.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 1997 by Dryden Press.
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Seller's Description:
Very good in very good dust jacket. Highlighting/underlining. Sewn binding. Cloth over boards. Dryden Press Series in Marketing. Audience: General/trade. BOX# ALIC013010: Special notes ( ). This book is in Very Good condition, The CDs is (not includes). This book has (130) pages contain HIGHLIGHT, UNDER-LINES, NOTES, & ANSWERS. The Hard Cover tips or Paperback Covers or Stems or Binding is (Good); The Jacket Cover is (not missing). This book was (Not an old Ex-Library s book). If this book is not as better condition than I listed after you received, return it with your note. 4045 NW 185 ST. Miami Gardens, FL 33055 for refund no email or call.
Add this copy of International Marketing (Dryden Press Series in to cart. $19.28, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by South-Western.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780030244018.
Add this copy of International Marketing to cart. $19.30, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by The Dryden Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1950grams, ISBN: 9780030244018.
Add this copy of International Marketing to cart. $20.51, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by The Dryden Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780030244018.
Add this copy of International Marketing to cart. $47.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by South-Western College Pub.
Add this copy of International Marketing: With International Update 2000 to cart. $181.95, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1997 by South Western Educational Publishing.
Add this copy of International Marketing: With International Update 2000 to cart. $183.38, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1997 by South Western Educational Publishing.
Add this copy of International Marketing to cart. $212.30, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by Thomson Learning.
