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Moment of Truth: Redefining the Ceo's Brand Management Agenda
by Andreas Bauer Bjoern Bloching Alan Mitchell
2006, Palgrave MacMillan
ISBN-13:
9781403998965
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Moment of Truth: Redefining the Ceo's Brand Management Agenda: Redefining the Marketing Agenda
by Mitchell, Alan, Howaldt, Kai, Bloching, Bjoern, Bauer, Andreas
2005, Palgrave Macmillan
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9781403998965
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ISBN:
1403998965
ISBN-13:
9781403998965
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Moment of Truth
by Berger
2006, Palgrave MacMillan
ISBN-13:
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ISBN:
1403998965
ISBN-13:
9781403998965
Publisher:
Palgrave MacMillan
Published:
2006
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English
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