Add this copy of Principles of Marketing 4th Edition to cart. $18.00, good condition, Sold by bookbooth rated 5.0 out of 5 stars, ships from Berea, OH, UNITED STATES, published 1995 by Harper Collins.
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Seller's Description:
New. 8.5" x 11" In original shrink wrap. This is a standard college textbook on marketing. The highlight of this text is a seven-part case study on the travails of the Harley-Davidson motorcycle manufacturer. The cover features a wraparound photo of a couple riding a motorcycle, as well as a notation that software is included; as this book is still in its original shrink wrap, we have no idea what this software is, or even if it is in fact included.