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Very good in very good dust jacket. Ex-library. Sewn binding. Cloth over boards. 177 p. Audience: General/trade. LCCN 2010010245 Type of material Book Personal name Keats, Jonathon. Main title Virtual words: language on the edge of science and technology / Jonathon Keats. Published/Created Oxford; New York: Oxford University Press, 2011. Description xi, 177 p. : ill.; 23 cm. ISBN 9780195398540 (hardback) LC classification T11. K4184 2011 Summary "The technological realm provides an unusually active laboratory not only for new ideas and products but also for the remarkable linguistic innovations that accompany and describe them. How else would words like qubit (a unit of quantum information), sock puppet (an illicit online alternate identity), or in vitro meat (chicken and beef grown in a laboratory) enter our language? In Virtual Words: Language from the Edge of Science and Technology, Jonathon Keats, author of Wired Magazine's monthly Jargon Watch column, investigates the interplay between words and ideas in our fast-paced tech-driven use-it-or-lose-it society. In 45 illuminating short essays, Keats examines how such words get coined, what relationship they have to their subject matter, and why some, like blog, succeed while others, like flog, fail. Divided into broad categories--such as euphemism, polemic, jargon, and slang, in addition to scientific and technological neologisms--chapters each consider one exemplary word, its definition, origin, context, and significance. Examples range from cybrid (a human-animal hybrid embryo) and unparticle (a form of matter lacking definite mass) to gene foundry (a laboratory where microbes are built) and blackhawk (a combative helicopter parent). Together these words provide not only a survey of technological invention and its consequences, but also a fascinating glimpse of novel language as it comes into being. No one knows this emerging lexical terrain better than Jonathon Keats, and in writing that is as inventive and engaging as the language it describes, Virtual Words offers endless delights for word-lovers, technophiles, and anyone intrigued by the essential human obsession with naming"--Provided by publisher. "Advancing rapidly, generating new words in tandem with new ideas, technology provides an unusually active laboratory for the study of linguistic innovation, churning out terms like "unparticles, " "cybrid, " "dirt style, " "ludology, " and "femtocell." VIRTUAL WORDS puts a sampling of this terminology into perspective. Organized into sections like Science, Technology, Euphemism, and Polemic, Signal to Noise consists of short essays, covering about 100 words. Some words, such as "meat puppet" and "w00t, " have already found their niche, while others, such as "collabulary" and "hedonomics, " are past obsolete. Others still, such as "neuroethics" and "exopolitics, " remain of less certain fate. Each word provides an occasion for considering the language of technology from a different perspective: how words get coined, what relationship they have to their subject matter, and why they succeed or fail. Together these short essays offer not only a survey of invention and its consequences, but also an ample stock of novel language caught in action. VIRTUAL WORDS will appeal to general readers interested in the interplay between words and ideas in our fast-paced, tech driven, use-it-or-lose-it society"--Provided by publisher. Contents Machine generated contents note: --Introduction--I. BUILDING BLOCKS--II. SCIENTIFIC TERMINOLOGY--III. TECHNOLOGICAL TERMINOLOGY--IV. POLEMICAL AND PROMOTIONAL LANGUAGE--V. CULTURAL COMMENTARY AND EUPHEMISM--VI. JARGON AND SLANG--Index. Subjects Technology--Terminology. English language--New words. English language--Jargon. 1. Virtual words: language on the edge of science and technology Linguistic change. Notes Includes bibliographical references and index. Dewey class no. 601/.4
Add this copy of Virtual Words: Language on the Edge of Science and to cart. $7.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2010 by Oxford University Press, USA.
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