Youjae Yi

Youjae Yi is the KT Professor of Marketing at Seoul National University (Stanford PhD). He has served as the president of the Korean Marketing Association, Korean Society of Consumer Studies, and Service Marketing Association. He has also served as the editor of Korean Journal of Consumer Studies and Seoul Journal of Business , and as co-editor of Services Industries Journal. He has published over one hundred articles in journals including Journal of Marketing Research , Journal of Consumer...See more

Youjae Yi is the KT Professor of Marketing at Seoul National University (Stanford PhD). He has served as the president of the Korean Marketing Association, Korean Society of Consumer Studies, and Service Marketing Association. He has also served as the editor of Korean Journal of Consumer Studies and Seoul Journal of Business , and as co-editor of Services Industries Journal. He has published over one hundred articles in journals including Journal of Marketing Research , Journal of Consumer Research, and Journal of Consumer Psychology . See less