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Suresh P Sethi

Suresh P. Sethi is the Eugene McDermott Chair Professor of Operations Management and Director of the Center for Intelligent Supply Networks (C4ISN) at the University of Texas at Dallas, USA. He has made significant contributions in the fields of manufacturing and operations management, finance and economics, marketing, industrial engineering, operations research, and optimal control. He is best known for his textbook on optimal control, developments of the Sethi advertising model and Sethi...See more