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Scenario Planning: The Link Between Future and Strategy

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Scenario Planning: The Link Between Future and Strategy - Lindgren, Mats, and Pilbeam, Bruce, and Bandhold, Hans
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Scenario Planning: The Link Between Future and Strategy 2003, Palgrave MacMillan, New York, NY

ISBN-13: 9780333993170

Hardcover

Scenario Planning: The Link Between Future and Strategy 2003, Palgrave MacMillan, London

ISBN-13: 9781349431977

Trade paperback