Steven M Cristol

Steven M. Cristol is a leading authority on brand strategy and a consultant to leading technology companies. He is co-author of "Essentials of Media Planning: A Marketing Viewpoint, " now in its third edition and translated into five languages.

Steven M. Cristol is a leading authority on brand strategy and a consultant to leading technology companies. He is co-author of "Essentials of Media Planning: A Marketing Viewpoint, " now in its third edition and translated into five languages. See less