In this follow-up to his bestselling book "The End of Marketing As We Know It, " Zyman, Coca-Cola's former chief marketing officer, argues that the business of advertising is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and neglects to sell the product.
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In this follow-up to his bestselling book "The End of Marketing As We Know It, " Zyman, Coca-Cola's former chief marketing officer, argues that the business of advertising is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and neglects to sell the product.
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Add this copy of The End of Advertising as We Know It to cart. $1.99, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2002 by Wiley.
Add this copy of The End of Advertising as We Know It to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of End of Advertising as We Know It to cart. $1.99, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2003 by John Wiley & Sons.
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Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of The End of Advertising as We Know It to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Wiley.
Add this copy of The End of Advertising as We Know It to cart. $1.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Wiley.
Add this copy of The End of Advertising as We Know It to cart. $1.99, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of The End of Advertising as We Know It to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Wiley.
Add this copy of The End of Advertising as We Know It to cart. $1.99, good condition, Sold by Ravin Books rated 4.0 out of 5 stars, ships from Yankton, SD, UNITED STATES, published 2002 by Wiley.
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Seller's Description:
Used-Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help!
Add this copy of The End of Advertising as We Know It to cart. $10.99, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2003 by Wiley.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Add this copy of The End of Advertising as We Know It to cart. $14.70, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780471225812.