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Steve J Martin

Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion . His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.