S Tamer Cavisgil

Professor Cavisgil's teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE a computer program for assessment of COmpany Readiness...See more

Professor Cavisgil's teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE a computer program for assessment of COmpany Readiness to Export. Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the "Journal of International Marketing" now published by the American Marketing Association, and "Advances in International Marketing" published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the "Journal of Marketing" and "Journal of International Business Studies". Professor Cavusgil has been a member of Michigan State University's business research team since 1987. See less