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Rajagopal

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of...See more

Rajagopal's Featured Books

Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets Entrepreneurship and Regional...

Buy from $131.50
eBook from $38.70

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management Consumer Behavior Theories:...

Buy from $15.55
eBook from $13.99

Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets Innovation, Technology, and...

Buy from $112.96
eBook from $47.70

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Contemporary Marketing...

Buy from $150.29
eBook from $44.70

Understanding Consumer Behavior and Consumption Experience Understanding Consumer...

Buy from $186.21
eBook from $185.00

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications Sustainable Growth in Global...

Buy from $103.32
eBook from $38.70

Managing Disruptions in Business: Causes, Conflicts, and Control Managing Disruptions in...

Buy from $158.08
eBook from $44.70

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Qualitative Marketing...

Buy from $19.08
eBook from $17.99

Paradigm Shift in Business: Critical Appraisal of Agile Management Practices Paradigm Shift in Business:...

Buy from $169.08
eBook from $50.70

Globalization Thrust Globalization Thrust

Buy from $86.70

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior Agile Marketing Strategies:...

Buy from $148.78
eBook from $38.70

Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges Business Governance and...

Buy from $103.32
eBook from $29.70

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business The Business Design Cube:...

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eBook from $17.99

Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy Rebuilding Entrepreneurship...

Buy from $148.78
eBook from $44.70

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management Systems Thinking and Process...

Buy from $79.95
eBook from $185.00

Evolving with Inclusive Business in Emerging Markets: Managing the New Bottom Line Evolving with Inclusive...

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eBook from $17.99

Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society Challenge-Based Learning,...

Buy from $158.08
eBook from $47.70

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives Sustainable Businesses in...

Buy from $108.01
eBook from $38.70

Proximity Marketing: Converging Community, Consciousness, and Consumption Proximity Marketing:...

Buy from $24.75
eBook from $17.99

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace Start-Up Enterprises and...

Buy from $195.99
eBook from $235.00

Transgenerational Marketing: Evolution, Expansion, and Experience Transgenerational Marketing:...

Buy from $158.08
eBook from $44.70

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness Crowd-Based Business Models:...

Buy from $159.69
eBook from $47.70

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance Market Entropy: How to Manage...

Buy from $22.62
eBook from $17.99

Marketing Dynamics (theory and Practice) Marketing Dynamics (theory...

Buy from $19.96

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