Perry S Marshall

Perry Marshall is an author, speaker, and consultant who advises technology companies on product definition, marketing, and new cus-tomer acquisition. He wrote 80/20 Sales & Marketing, which applies the Pareto principle to marketing processes; Ultimate Guide to Google AdWords, the world's most popular book on internet advertising; and Evolution 2.0: Breaking the Deadlock Between Darwin and Design, which applies communication theory to biology. He has a BSEE from the University of Nebraska.

Perry Marshall is an author, speaker, and consultant who advises technology companies on product definition, marketing, and new cus-tomer acquisition. He wrote 80/20 Sales & Marketing, which applies the Pareto principle to marketing processes; Ultimate Guide to Google AdWords, the world's most popular book on internet advertising; and Evolution 2.0: Breaking the Deadlock Between Darwin and Design, which applies communication theory to biology. He has a BSEE from the University of Nebraska. See less