Laurren Darr

Laurren Darr finds joy through the bonds created through pet fashion between humans and their pets. She is on a mission to unleash the overall visibility of the pet fashion industry through empowerment of pet fashion professionals. She has over twenty-five years marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. Darr has won over 40 marketing awards and is a #1 best-selling author.More importantly, she's been a pug lover since her first...See more

Laurren Darr finds joy through the bonds created through pet fashion between humans and their pets. She is on a mission to unleash the overall visibility of the pet fashion industry through empowerment of pet fashion professionals. She has over twenty-five years marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. Darr has won over 40 marketing awards and is a #1 best-selling author.More importantly, she's been a pug lover since her first rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a laundry cart. She understands the deep rootsnand connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year. Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring. PugDala Coloring Book, a mindfulness coloring book, also won a Maxwell. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch the Pet Fashion Guild, an organization created to provide educational materials and tools for pet fashion professionals. She's been named a Paw-er Woman by Fidose of Reality blog and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. In 2018, Pet Age named her a Woman of Influence. Laurren earned her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015.Laurren now lives in the Racing Capital of the World in Indiana with her race car driving son and geneticist husband. See less