Koh Buck Song

Koh Buck Song (family name: Koh) is a Singaporean brand adviser and the author and editor of more than 30 books, including one on Singapore's country brand - Brand Singapore: Nation Branding In A World Disrupted By Covid-19 (third edition, 2021, with a Chinese translation published in China, 2012). He has advised foreign governments on building their nation brands, and has spoken extensively on country branding internationally, including in London, Oxford, Cambridge (Massachusetts), Chicago ...See more

Koh Buck Song (family name: Koh) is a Singaporean brand adviser and the author and editor of more than 30 books, including one on Singapore's country brand - Brand Singapore: Nation Branding In A World Disrupted By Covid-19 (third edition, 2021, with a Chinese translation published in China, 2012). He has advised foreign governments on building their nation brands, and has spoken extensively on country branding internationally, including in London, Oxford, Cambridge (Massachusetts), Chicago (Illinois), Phuentsholing (Bhutan), Tahiti, Tokyo, Shanghai and Melbourne. See less