How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding ...
Read More
How can brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the "Passion Made Possible" country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. "A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song." - Yasu Ota, Nikkei Asian Review, Japan
Read Less
Add this copy of Brand Singapore (Third Edition): Nation Branding in a to cart. $17.43, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2021, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
2021
Language:
English
Alibris ID:
17881973785
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Brand Singapore Third Edition Nation Branding in a to cart. $17.44, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2021 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2021, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Brand Singapore (Third Edition): Nation Branding in a to cart. $26.89, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2021 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2021, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Brand Singapore (Third Edition): Nation Branding in a to cart. $28.35, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2021 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2021, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Brand Singapore (Third Edition): Nation Branding in a to cart. $40.03, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2021, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
2021
Language:
English
Alibris ID:
17890162605
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
