Ernest R Cadotte

Ernest R. Cadotte is a professor of marketing at the University of Tennessee, where he teaches courses in integrated business management and market opportunity analysis. He holds a Ph.D. in marketing and logistics from Ohio State University, an M.B.A. in management science from the University of Colorado, and a B.S. in psychology from Michigan State University. His research interests include breakthrough work in customer satisfaction, channel management, market opportunity analysis, and...See more

Ernest R. Cadotte is a professor of marketing at the University of Tennessee, where he teaches courses in integrated business management and market opportunity analysis. He holds a Ph.D. in marketing and logistics from Ohio State University, an M.B.A. in management science from the University of Colorado, and a B.S. in psychology from Michigan State University. His research interests include breakthrough work in customer satisfaction, channel management, market opportunity analysis, and psychological measurement. As a consultant, he developed a market analysis program for technology transfers at Oak Ridge National Laboratory and has advised a number of technology-based businesses. While at the University of Tennessee, Dr. Cadotte developed Marketplace, an integrated business simulation, with the goals of breaking business disciplines out of their own silos and of making business education more holistic. Used around the world in more than 100 universities and in numerous corporate training programs, Marketplace delivers top-quality management education to a broad and growing audience. He has published widely in the academic press, including Journal of Marketing Research, Journal of Marketing, Research in Marketing, and Cornell Quarterly. See less