Dr. Mike Smith
Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company's programmatic sales engineering efforts through the Hearst Exchange, which is the company's auction system for selling advertising on its hundreds of websites. His previous book, Targeted, was named one of the "Top 6 Business Books to...See more
Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company's programmatic sales engineering efforts through the Hearst Exchange, which is the company's auction system for selling advertising on its hundreds of websites. His previous book, Targeted, was named one of the "Top 6 Business Books to Read" by Inc.com and won the Axiom Gold Medal Award for best advertising/marketing book of 2015. See less
