Bee Lian Song

|Bee Lian Song - Editor|Dr Song Bee Lian is an Associate Professor in School of Management and Business at MILA University. Dr Song graduated with Doctor of Philosophy (Management), Master's Degree in Business Administration (General Management) (Distinction), and Bachelor Degree in Economics (Hons). Dr Song's teaching and research areas are in marketing and management. Her specific areas of research are consumer behavior, digital marketing, strategic marketing, marketing sustainability, and...See more

|Bee Lian Song - Editor|Dr Song Bee Lian is an Associate Professor in School of Management and Business at MILA University. Dr Song graduated with Doctor of Philosophy (Management), Master's Degree in Business Administration (General Management) (Distinction), and Bachelor Degree in Economics (Hons). Dr Song's teaching and research areas are in marketing and management. Her specific areas of research are consumer behavior, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals. She has received several best paper research awards at international conferences. Dr.Song has secured and completed a few universities' research grants as a project leader. See less