Barbara E Bund

Barbara Bund, Ph.D., is a senior lecturer at MIT Sloan School of Management. Credited by Philip Kotler with popularizing the term "relationship marketing," Bund has also taught at Harvard and is the author of "Winning and Keeping Industrial Customers" as well as other books and articles.

Barbara Bund, Ph.D., is a senior lecturer at MIT Sloan School of Management. Credited by Philip Kotler with popularizing the term "relationship marketing," Bund has also taught at Harvard and is the author of "Winning and Keeping Industrial Customers" as well as other books and articles. See less