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Yield Management: Strategies for the Service Industries

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Yield Management: Strategies for the Service Industries - Yeoman, Ian (Editor), and Ingold, Anthony (Editor)
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Yield management was invented by the American airline industry in the 1970s, and has evolved from a highly specialised concept into one of the most commonly used pricing tools around the world. It is now used globally by all airlines, by the vast majority of hotels, and is becoming popular in many other industries. This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including ...

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Yield Management: Strategies for the Service Industries 2001, Cengage Learning

ISBN-13: 9780826448255

2nd UK edition

Trade paperback

Yield Management: Strategies for the Service Industries 1997, Cassell, London, England

ISBN-13: 9780304338931

Hardcover

Yield Management: Strategies for the Service Industries 1997, Cassell, London, England

ISBN-13: 9780304338948

Trade paperback