Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of ...
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Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.
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Add this copy of Winning Strategies for the New Latin Markets to cart. $18.95, very good condition, Sold by Rainy Day Paperback rated 5.0 out of 5 stars, ships from Bethel, CT, UNITED STATES, published 2003 by Financial Time Prentice Hall.
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Seller's Description:
NEAR FINE/Fine. As new except for slight curl. "definitive business book for managing multinational enterprises and reaching customers in the Latin market' digital decade." ISBN: 0130617164.
Add this copy of Winning Strategies for the New Latin Markets to cart. $6.49, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by FT Press.
Add this copy of Winning Strategies for the New Latin Markets to cart. $8.05, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2002 by FT Press.
Add this copy of Winning Strategies for the New Latin Markets to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2002 by Financial TImes Prentice Hall.
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Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of Winning Strategies for the New Latin Markets (Financial to cart. $34.42, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Financial Times/ Prentice Hall.
