Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also ...
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Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.
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Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $2.95, good condition, Sold by SRJCLIB1 rated 5.0 out of 5 stars, ships from Santa Rosa, CA, UNITED STATES, published 2010 by Wine Appreciation Guild.
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Good in good dust jacket. Ex-library. Glued binding. Paper over boards. With dust jacket. 413 p. Contains: Illustrations, black & white, Tables, black & white, Figures. Audience: General/trade. Withdrawn library copy
Add this copy of Wine Marketing & Sales, Second Edition to cart. $3.05, fair condition, Sold by OnlineGoodwill rated 5.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 2016 by Wine Appreciation Guild.
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Fair. A copy that has been read, but remains in clean condition. All pages are solid. the cover is intact, but may show scuffs or light creases, as well as a possible rolled corner. The spine may show signs of wear. Pages may include limited notes and highlighting, The former owner may have written their name inside the front or back cover. COVER WILL VARY.
Add this copy of Wine Marketing & Sales, Second Edition to cart. $3.08, good condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2016 by Wine Appreciation Guild.
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Creases on Cover and/or Spine. Worn Corners and/or Page Edges (Possibly Bent). Soiled Cover and/or Pages. The cover has visible markings and wear. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment.
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.03, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2010 by Wine Appreciation Guild.
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.06, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Board and Bench Publishing.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.06, good condition, Sold by Good Books Will Follow rated 5.0 out of 5 stars, ships from Blue Springs, MO, UNITED STATES, published 2010 by Wine Appreciation Guild.
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.64, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Wine Appreciation Guild.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.65, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wine Appreciation Guild.
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $8.65, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wine Appreciation Guild.
Add this copy of Wine Marketing & Sales: Success Strategies for a to cart. $14.99, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Board and Bench Publishing.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
This book gives a very basic overview of wine marketing from the perspective of a winery. For a wine industry novice, it identifies marketing challenges that are unique to the wine business and is interesting in that respect. It also gives tips on how to work more efficiently with outside PR consultants. On the whole, though, it is not very in-depth. I would have liked to have seen more concrete marketing suggestions and examples. It is also poorly edited. Finally, for anyone interested in wine importing, look elsewhere. There is literally only one page on the topic and it doesn't say much. If you are just starting out, this book provides a good starting point for understanding the process of selling wine in the US (again, from the viewpoint of a winery), but might be too simplistic for anyone more experienced.
