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Why Johnny Can't Sell: And What to Do about It

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Why Johnny Can't Sell: And What to Do about It - Nick, Michael, and Kantin, Robert
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We set out to write a book that could make all us Johnnies better sales people and now you hold the results of that desire in your hands. Who should be reading it? Sales executives and managers who want to build a better team, CEOs who want to better understand why their Johnnys can't sell, sales people who want to sell more and get (back) on top, and the maverick salesperson who simply needs more ideas on how to drive his or her sales manager crazy. - From the Introduction. Merge sales and product training practices to ...

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Why Johnny Can't Sell: And What to Do about It 2006, Kaplan Business, Chicago, IL

ISBN-13: 9781419535734

Hardcover