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Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations

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Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations - Herrero, Leandro
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Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence ...

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Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organizations 2006, Chalfont Project T/A Meeting Minds Publishing, Beaconsfield

ISBN-13: 9781905776016

Trade paperback