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Viral Change - Herrero, Leandro
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Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and ...

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Viral Change 2008, Chalfont Project T/A Meeting Minds Publishing

ISBN-13: 9781905776054

2nd Revised edition

Trade paperback