Award-winning professor and top consultant Sexton demonstrates why Customer Value Added (CVA) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA, Sexton demonstrates how to systematically and incontrovertibly link a company's marketing and branding activities to business financial performance.
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Award-winning professor and top consultant Sexton demonstrates why Customer Value Added (CVA) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA, Sexton demonstrates how to systematically and incontrovertibly link a company's marketing and branding activities to business financial performance.
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Add this copy of Value Above Cost: Driving Superior Financial to cart. $11.17, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by FT Press.
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Add this copy of Value Above Cost: Driving Superior Financial to cart. $18.98, very good condition, Sold by Versed Books rated 5.0 out of 5 stars, ships from Glendora, CA, UNITED STATES, published 2009 by FT Press.
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Very good in very good dust jacket. Glued binding. Paper over boards. With dust jacket. 344 p. Contains: Illustrations, black & white. Audience: General/trade. Very Good Condition with Dust Cover. Books Shipped Daily with Tracking on All Orders. Excellent Customer Service with 100% Satisfaction Guarantee or Money Back for up to 30 Days! Stock #CH1
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Add this copy of Value Above Cost: Driving Superior Financial to cart. $42.96, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by FT Press.
