The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
Read More
The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
Read Less
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $1.19, fair condition, Sold by Dream Books Co. rated 4.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This copy has clearly been enjoyed-expect noticeable shelf wear and some minor creases to the cover. Binding is strong and all pages are legible. May contain previous library markings or stamps.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $1.37, good condition, Sold by Zoom Books Company rated 5.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.18, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.24, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $3.00, fair condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches dents worn and creased covers folded page corners and minor liquid stains. All pages and the cover are intact but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning. May NOT include discs access code or other supplemental materials.
Add this copy of Truth, Lies, and Advertising: Th to cart. $3.24, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 1998 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $4.01, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1998 by Wiley.
