The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
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The first practical look at a tool that is reshaping the ad industry. Account planning is one of the hottest topics in advertising today. Jay Chiat, whose advertising agency created campaigns for the Energizer Bunny and Fruitopia, called it "the best new-business tool ever invented". MORE THAN ART, LESS THAN SCIENCE teaches executives how to use account planning to win clients and produce better, more effective advertising.
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Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $1.96, good condition, Sold by Zoom Books Company rated 5.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 1998 by Wiley.
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.22, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $2.24, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 1998 by Wiley.
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This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $3.75, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $3.75, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $4.06, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 1998 by Wiley.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $4.26, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1998 by Wiley.
Add this copy of Truth, Lies, and Advertising: the Art of Account to cart. $4.96, fair condition, Sold by 2nd Life Books rated 5.0 out of 5 stars, ships from Burlington, NJ, UNITED STATES, published 1998 by Wiley.
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Fair. A readable copy. All pages are intact and the cover is intact. Dust jacket may be missing. Pages can include considerable highlighting markings writing but cannot obscure the text. May be an Ex-lib. copy and have standard library stamps and or stickers. May NOT include discs or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.
