Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. Read More

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $39.60 (Expires Aug 19, 2025) 365 Day Rental: $46.80 (Expires Feb 20, 2026) Buy eBook Lifetime Access: $71.99 Title: Transforming Relationship Marketing by Park Thaichon; Âvanessa Ratten Publisher: Taylor & Francis Print ISBN: 9780367548179, 0367548178 eText ISBN: 9781000205534 Edition: 2020 1st edition Format: EPUB eBook	$39.60 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ