The first major book about the toy business, a world of influence, fantasy, and multimillion-dollar Hollywood deals, "Toy Tycoons" takes readers inside Hasbro to witness corporate restructuring, a makeover of G.I. Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel.
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The first major book about the toy business, a world of influence, fantasy, and multimillion-dollar Hollywood deals, "Toy Tycoons" takes readers inside Hasbro to witness corporate restructuring, a makeover of G.I. Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel.
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Add this copy of Toy Wars: The Epic Struggle Between G.I. Joe, Barbie to cart. $12.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Independently Published.
Add this copy of Toy Wars: the Epic Struggle Between G.I. Joe, Barbie to cart. $64.45, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by Independently published.
Add this copy of Toy Wars: the Epic Struggle Between G.I. Joe, Barbie, to cart. $73.82, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1998 by Crown Business.
Add this copy of Toy Wars: the Epic Struggle Between G.I. Joe, Barbie, to cart. $92.74, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Crown Business.
