What does an "18-49" age bracket really tell you about who your customers are and what they want to buy? Why do customers' income levels tell you less about what they want than the music they listened to when they were growing up? Why are the Baby Boomers now turning 50 acting nothing like their parents did when they were that age? One of America's leading research firms and top consultant to Furtune 500 companies has created a revolutionary marketing tool. Index. Charts and graphs.
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What does an "18-49" age bracket really tell you about who your customers are and what they want to buy? Why do customers' income levels tell you less about what they want than the music they listened to when they were growing up? Why are the Baby Boomers now turning 50 acting nothing like their parents did when they were that age? One of America's leading research firms and top consultant to Furtune 500 companies has created a revolutionary marketing tool. Index. Charts and graphs.
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Add this copy of The Yankelovich Report on Generational Marketing: to cart. $1.99, very good condition, Sold by Gladewater Books rated 5.0 out of 5 stars, ships from Gladewater, TX, UNITED STATES, published 1997 by HarperCollins Publishers.
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Seller's Description:
Very good in very good dust jacket. jacket a bit shelfworn; copy has bumped corners; text and binding fine. Sewn binding. Cloth over boards. 352 p. Audience: General/trade.
Add this copy of The Yankelovich Report on Generational Marketing: to cart. $2.03, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by HarperCollins Publishers.
Add this copy of The Yankelovich Report on Generational Marketing: to cart. $2.03, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by HarperCollins Publishers.
