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The Wide Lens: A New Strategy for Innovation

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The Wide Lens: A New Strategy for Innovation - Adner, Ron
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their ...

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The Wide Lens: A New Strategy for Innovation 2012, Portfolio Penguin, London

ISBN-13: 9780670921683

Trade paperback

The Wide Lens: A New Strategy for Innovation 2012, Portfolio, New York, NY

ISBN-13: 9781591844600

Hardcover