What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how ...
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What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.
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Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $4.77, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2022 by Bookbaby.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $6.21, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2022 by BookBaby.
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Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $33.28, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2022 by BookBaby.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $65.97, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2022 by BookBaby.
