What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how ...
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What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
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Add this copy of The Voice Of The Underdog: How Challenger Brands Create to cart. $12.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Bizcompress.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $15.39, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2020 by Bizcompress.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $19.86, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2020 by Bizcompress.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $29.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by BizComPress.
Add this copy of The Voice of the Underdog: How Challenger Brands Create to cart. $58.24, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by BizComPress.
