The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary ...
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The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. (P)2017 John Murray Press
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Add this copy of The Third Screen, New Edition: the Ultimate Guide to to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2014 by Nicholas Brealey Publishing.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Third Screen: the Ultimate Guide to Mobile Ma to cart. $12.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2014 by Nicholas Brealey Publishing.
Add this copy of Third Screen the Ultimate Guide to Mobile Marketing to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2014 by Nicholas Brealey Publishing.
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Add this copy of The Third Screen, New Edition: the Ultimate Guide to to cart. $43.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Nicholas Brealey America.
