Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups. Presents a practical and proven approach to ...
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Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups. Presents a practical and proven approach to creating a successful, target-market-driven plan. Focuses on the key element of any marketing program: planning and preparation. Features a series of worksheets to help students organize and complete their marketing plans. Shows students how each element of the marketing plan is quantifiably integrated in order to meet sales objectives. A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan. The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.
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Add this copy of The Successful Marketing Plan: a Disciplined and to cart. $1.95, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1996 by McGraw-Hill Trade.
Add this copy of The Successful Marketing Plan: a Disciplined and to cart. $7.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by VGM CAREER BOOKS.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Successful Marketing Plan: a Disciplined and to cart. $7.99, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by VGM CAREER BOOKS.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Successful Marketing Plan: Brief Edition to cart. $39.95, like new condition, Sold by First Choice Books, Inc. rated 5.0 out of 5 stars, ships from Coeur D Alene, ID, UNITED STATES, published 2000 by NTC Contemporary Publishing.
Add this copy of The Successful Marketing Plan: a Disciplined and to cart. $94.92, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by Ntc Pub Group.
