THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff ...
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THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist
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Add this copy of The Roadside Mba: Real-World Lessons for Entrepreneurs, to cart. $6.60, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Macmillan.
Add this copy of The Roadside Mba: Real-World Lessons for Entrepreneurs, to cart. $12.53, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2014 by Macmillan.
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Add this copy of The Roadside Mba: Real-World Lessons for Entrepreneurs, to cart. $18.53, new condition, Sold by Pearlydewdrops rated 4.0 out of 5 stars, ships from Haywards Heath, WEST SUSSEX, UNITED KINGDOM, published 2014 by Macmillan.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780230772588.
Add this copy of The Roadside Mba to cart. $27.31, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2014 by Macmillan.
Add this copy of The Roadside Mba: Real-World Lessons for Entrepreneurs, to cart. $36.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Macmillan.
Add this copy of The Roadside Mba: Real-World Lessons for Entrepreneurs, to cart. $92.77, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Macmillan.
