In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere ( Bloomberg Businessweek ). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed ...
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In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere ( Bloomberg Businessweek ). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
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Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.30, fair condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2014 by Business Plus.
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Seller's Description:
This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.68, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2014 by Business Plus.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.99, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $2.91, like new condition, Sold by Friends of the Johnson Co Lib rated 5.0 out of 5 stars, ships from Lenexa, KS, UNITED STATES, published 2014 by Business Plus.
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Fine. Hardcover book appears like new but the exterior may have minor shelving marks. The dust jacket is clean and undamaged. All items ship Monday-Saturday-Fast Shipping in a secure package. Your purchase will help support the programs and collections of the Johnson County (Kansas) Library.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $5.31, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Business Plus.
Add this copy of Roadside Mba: Back Road Lessons for Entrepreneurs, to cart. $5.31, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Business Plus.