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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business

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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business - Capparell, Stephanie
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This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the late 1940's and early 1950's who paved the way for a more inclusionary marketing plan that helped transform U.S. business and society in the post-war years.

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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business 2007, Free Press, New York, NY

ISBN-13: 9780743265713

Hardcover