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The Product Manager's Handbook - Gorshels, Linda, and Gorchels, Linda
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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that ...

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The Product Manager's Handbook 1996, McGraw-Hill/Contemporary, Lincolnwood, IL

ISBN-13: 9780844236698

Hardcover