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The Practice of Market Research: From Data to Insight

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The Practice of Market Research: From Data to Insight - McGivern, Yvonne
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Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight , 5th edition , by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

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    • Title: The Practice of Market Research by Yvonne McGivern
    • Publisher: Pearson International Content
    • Print ISBN: 9781292331362, 1292331364
    • eText ISBN: 9781292331379
    • Edition: 2021 5th edition
    • Format: EPUB eBook
    $59.99
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