The Popular Anti-Icon in American Sports

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion. Read More

The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $105.75 Title: The Popular Anti-Icon in American Sports by Thomas Weik Publisher: Peter Lang Print ISBN: 9783631738054, 3631738056 eText ISBN: 9783631738375 Edition: 2018 1st edition Format: EPUB eBook	$105.75 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ