The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime, Everywhere World Here World
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime, Everywhere World Here World
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media." Featuring exclusive insights and inspiration from today's top marketers--as well as lessons from some of the world's most successful digital marketing initiatives--this eye-opening book reveals how readers can deliver the kind of ...
Read More
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media." Featuring exclusive insights and inspiration from today's top marketers--as well as lessons from some of the world's most successful digital marketing initiatives--this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.
Read Less
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $3.96, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by Amacom.
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $5.99, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Amacom Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $16.99, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2010 by Amacom Books.
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $23.00, new condition, Sold by Positive Tutors rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2010 by Amacom.
Add this copy of On-Demand Brand: 10 Rules for Digital Marketing Success to cart. $29.09, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Amacom.
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Amacom Books.
Add this copy of On-Demand Brand: 10 Rules for Digital Marketing Success to cart. $30.33, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2010 by Amacom.
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $74.10, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2010 by AMACOM.
Add this copy of The on-Demand Brand: 10 Rules for Digital Marketing to cart. $79.98, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Amacom Books.
