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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything - Crawford, Fred, and Mathews, Ryan
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In this "Wall Street Journal" business bestseller the authors make a compelling case for the wisdom of focusing energy and resources on more targeted goals. By choosing the attribute on which to dominate, differentiate, or be at industry par, they provide a new way to be relevant to customers without breaking the bank.

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything 2003, Crown Currency, New York, NY

ISBN-13: 9780609810019

Trade paperback

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything 2001, Crown Business, New York, NY

ISBN-13: 9780609608203

Hardcover