Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
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Add this copy of The Marketing of the President: Political Marketing as to cart. $12.50, very good condition, Sold by Take Five Books rated 5.0 out of 5 stars, ships from Ashland, OR, UNITED STATES, published 1994 by Sage Publications.
Add this copy of The Marketing of the President: Political Marketing as to cart. $19.32, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1994 by Sage Publications, Inc.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780803951389.
Add this copy of The Marketing of the President: Political Marketing as to cart. $19.99, good condition, Sold by haven rated 5.0 out of 5 stars, ships from Tijeras, NM, UNITED STATES, published 1994 by Sage Publications.
Add this copy of The Marketing of the President: Political Marketing as to cart. $79.99, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by SAGE Publications, Inc.
Add this copy of The Marketing of the President: Political Marketing as to cart. $80.65, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1993 by Sage Publications, Inc.
Add this copy of The Marketing of the President: Political Marketing as to cart. $91.79, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1993 by Sage Publications, Inc.
