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Winning Elections with Political Marketing

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Winning Elections with Political Marketing - Davies, Philip
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Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between ...

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Winning Elections with Political Marketing 2006, Routledge, Oxford

ISBN-13: 9780789033703

Trade paperback

Winning Elections with Political Marketing 2006, Routledge, Oxford

ISBN-13: 9780789033697

Hardcover